From July 31 to August 2, Guatemalan Coffees participated on the 2007 Convention and Exhibition of the Specialty Coffee Association of Japan (SCAJ).

In the Big Sight convention center, where the activity took place, around 10,000 people from around the world, whom are related to specialty coffees, gathered to learn about new products and services, get to know more about coffee, learn and share knowledge.

Attendees, mostly Japanese, had the opportunity to visit Guatemalan Coffees booth, where they could taste our eight regional coffees: Acatenango Valley, Antigua Coffee, Traditional Atitlán, Rainforest Cobán, Fraijanes Plateau, Highland Huehue, New Oriente and Volcanic San Marcos. 

Due to the importance of Japan as market of Guatemalan Coffees, we look forward to get Japanese consumers informed about the quality behind our beans by providing them informative material.  Thus, interested visitors received a copy of the Coffee Atlas 2007 / 2008, which was translated to Japanese language for easier reading and comprehension.