Our booth

We got thousands of people visiting our booth this year. This time we added a social focus on people, stories about the producers as the key role players in the process of cultivating quality coffees. The stories were presented as a portrait gallery complemented with information on shade, private nature reserves, biodiversity, women in coffee, cooperatives, social programs, small producers, and auction-winning coffees.

People got the chance of tasting a great cup of coffee from any of our eight Coffee Regions and learn more about the process, environment and people by taking away any of our well-known informative materials.

Information to go

This year we presented our new printed material titled "Portraits of Quality, from the coffee fields of Guatemala," a story based material about the people who makes possible the quality coffees produced in our country. Besides, visitors received our informative material denominated "Green Book," which professionally develops the benefits that shade brings to protect soils and water resources, refuge biodiversity and diminish the effects of global warming; and our map-based material on Guatemala's Coffee Regions, the "Coffee Atlas."

At the Conference

Two Guatemalan speakers participated giving lectures related to the role of women in coffee.

Lorena Calvo, first women Director of Anacafé and President of Women in Coffee Association of Guatemala, gave a lecture on successful women in coffee, “The evolving role of Women in Guatemalan Coffee Production.”

Also Vilma Ruiz, Social Project in-charge of Los Andes Coffee Farm, told her inspiring story as the first women coffee-worker with a university degree, during the Seventh Annual International Women in Coffee Alliance (IWCA) Breakfast.

The Awards

Our national barista champion, Raúl Rodas, got a great score on the World Barista Championship, this year part of the SCAA events. Raúl was ranked 7 in the competition which included baristas from 49 countries. With a great exhibition of talent, he presented the judges an excellent set of espresso-based drinks, getting the highest rank for a coffee producing country in the history of the competition.

The Roasters Guild and the Specialty Coffee Association of America organized the 2009 Coffee of the Year Competition open to origin countries that are in a cooperative relation with the SCAA and Roaster and importer members. Coffees from Guatemala participated getting raked in the top 10. Huhuetenango Coffee from Finca El Injerto got the 6th place and Finca San Diego Buena Vista from Acatenango fot the 10th.

Six coffees from Guatemala participated in the Rainforest Alliance Cupping for Quality event last month, results were announced during the SCAA Sustainable Coffee Breakfast, where coffees from two of these outstanding coffees got top places. Finca Santa Elisa Pachup got the 2nd place with 85.74 points and Finca La Pampa got the 3rd place with 84.96 points. Guatemala was awarded the first place for average score in the countries category.